eRank Privacy Policy

This Privacy Policy outlines how eRank (www.erank.com) collects, uses, and protects your personal information. We are committed to providing excellent customer service while safeguarding your privacy and complying with applicable data protection regulations.

1. Collection of Your Personal Information

You can browse certain sections of our website without providing personal information. However, to access some eRank features, we may require personally identifiable information such as:

• Name
• Email address
• Unique username
• Password
• Google Analytics and Etsy account information (with your explicit consent)

This information is collected when you voluntarily submit it, such as during account creation or integration with third-party services (e.g., Etsy, Google Analytics).

2. Use of Your Personal Information

We use your personal information to:

• Provide the services you requested.
• Improve our website and offerings based on user behavior and feedback.
• Communicate with you regarding updates, features, and support.
• Personalize your experience on the website.

We also collect non-personal data, such as:

• Browser type, version, and language
• Operating system
• Pages viewed and access times
• Referring website addresses

This non-personal data is used internally to monitor traffic, analyze trends, and improve the user experience.

3. Legal Basis for Data Collection (GDPR Compliance)

We collect and process your personal data based on the following legal grounds:

• Consent: When you connect third-party accounts (like Etsy or Google Analytics) or subscribe to newsletters, you provide your consent for data processing.
• Contractual necessity: We process your data to fulfill the services you have requested (e.g., access to eRank features).
• Legitimate interests: We process some data (e.g., website traffic) to improve our services, monitor performance, and enhance security.

4. Data Retention

We retain your personal information for as long as necessary to provide services, fulfill legal obligations, resolve disputes, and enforce our agreements. Non-personal data (such as usage analytics) may be kept for ongoing performance analysis and improvement. If you delete your account or revoke data permissions, we will remove your personal information from our systems, subject to legal or contractual retention obligations.

5. Sharing of Your Personal Information

We may share your personal information with third-party service providers for the purpose of:

• Processing payments (Paddle, Stripe, PayPal)
• Data analysis (Google Analytics, Mixpanel, Microsoft Clarity)
• Customer Support / Communication (Intercom)

We may share the following categories of personal information with third-party services providers:

• Name
• Email address

These providers only have access to the personal information necessary to perform their tasks. We ensure that all third parties are contractually bound to maintain the confidentiality and security of your data.

In some cases, your data may be transferred internationally (e.g., to cloud service providers). When this occurs, we ensure appropriate safeguards, such as Standard Contractual Clauses, are in place to protect your privacy.

6. Third-Party Services

We use the following third-party services to enhance your experience:

• Google Analytics:  Used to collect website usage statistics to improve the quality of service offered to users.  For tracking and analyzing website traffic. You can revoke access to your data at any time via your Google Account settings.
• Clarity: Used to collect usage statistics to improve service quality through user behavior analysis.
• Mixpanel: Used to collect product and website usage statistics for the eRank Websites. The usage data helps eRank improve the quality of service offered to users.
• Intercom: Used to provide customer service to users. Intercom helps eRank communicate with users and equip them with guides to our many SEO tools.
• PayPal / Stripe / Paddle: Used to securely process payments for our users, ensuring smooth transactions and maintaining data privacy.  These processors handle payment information in compliance with strict security standards to protect your financial data.

7. Your Rights

As a user, you have the following rights regarding your personal data:

• Right to Know: Request the categories and pieces of personal information collected, the purposes for which we use this information, and the categories of third parties whom we disclose this information
• Right of Access: Request access to the data we hold on you.
• Right to Correct / Rectification: Correct inaccurate or incomplete information.
• Right to Delete / Erasure (Right to be Forgotten): Request the deletion of your data.
• Right to Data Portability: Receive a copy of your personal data in a structured, machine-readable format.
• Right to Object: Object to how we use your data, including marketing.
• Right to Limit Use or Restrict Processing: Restrict how we process your personal data.
• Right to Opt-Out of Sharing: You may request that we stop sharing your personal information.  
• Right to Non-Discrimination: We cannot deny goods or services, charge a different price, or provide a different level of services because you exercised your rights.

8. Verification of Consumer Requests and Authorized Agent Requests

To exercise any of these rights, please contact us at privacy@erank.com. To maintain the security and accuracy of your data, we implement a verification process for requests to access, modify, or delete data settings. When a consumer submits a request, we may require specific information, such as account verification details, to confirm the identity of the requester.  In some cases, we may charge a reasonable fee for accessing your information, depending on the complexity of the request.

If you appoint an authorized agent to make requests on your behalf, we require the agent to provide:

• A written, signed authorization from you allowing the agent to act on your behalf, and
• Verification of their own identity.

In some cases, we may also reach out to you directly to confirm authorization for this request to protect against unauthorized access. The type of verification may vary based on the sensitivity of the requested change and our commitment to maintaining data security.   Please note that we may deny a request from an authorized agent if these requirements are not met, ensuring that only verified and authorized agents can act on behalf of a consumer.

9. Data Protection & Security

eRank is deeply committed to safeguarding your data. Our approach to data security encompasses industry-standard encryption, access controls, and secure data storage solutions to prevent unauthorized access, alteration, or disclosure of your personal information.  While we take all necessary precautions, no system can be completely immune to threats, and we cannot guarantee absolute security of your data.  In the event of a data breach, we will notify you and the relevant authorities as required by GDPR and other applicable laws.

9.1. Responsibilities of eRank: eRank is committed to fulfilling the following responsibilities to protect consumer data:

• Safeguarding User Data:  Protecting user data is a top priority for eRank.
• Data Protection Measures:  We will securely handle all personal information and store it in a safe, digital location using standard encryption and data management protocols.
• Appointed Data Security Officer:  Anthony Wolf is designated as eRank’s Data Security Officer. He will oversee and coordinate all necessary data protection protocols, managing data handling for eRank and its affiliates, contractors, contracted employees, and assigns.
• Commitment to Security Awareness:  We stay current with security developments and threats in the online space and implement regular updates to maintain customer safety.
• Privacy Information Audits:  eRank will perform regular internal and external audits to assess confidentiality, data integrity, availability, and accessibility of personal information. These audits will be overseen by the Data Security Officer, who will document and authorize the review process.

9.2. Technical Measures: eRank will implement the following organizational steps to maintain data security:

• Guidelines for Data Access:  We will establish clear guidelines on data access for authorized users.
• Access Control Protocols:  Data access control protocols will be implemented to limit unauthorized data access.
• Data Management Systems:  A system for accessing and managing data will be enforced.
• Data Backup Protocols:  Regular data backups will be established to prevent data loss.
• Information Transfer Control:  Protocols for information transfer will be implemented to ensure secure communication.
• Communication Security:  All communications will be secured through encryption.
• Cryptographic Measures:  Industry-standard cryptographic measures will be in place to safeguard data.

10. Cookie Policy

We use cookies and similar tracking technologies to enhance your experience on our site. Cookies are small text files that are stored on your device to improve site functionality, track usage, and personalize content.

10.1. How We Use Cookies: We use cookies for various purposes:

• Account related cookies: If you create an account with us then we will use cookies for the management of the signup process and general administration. These cookies will usually be deleted when you log out however in some cases they may remain afterwards to remember your site preferences when logged out.
• Login related cookies: We use cookies when you are logged in so that we can remember this fact. This prevents you from having to log in every single time you visit a new page. These cookies are typically removed or cleared when you log out to ensure that you can only access restricted features and areas when logged in.
• Email newsletters related cookies: This site offers newsletter or email subscription services and cookies may be used to remember if you are already registered and whether to show certain notifications which might only be valid to subscribed/unsubscribed users.
• Orders processing related cookies: This site offers e-commerce or payment facilities and some cookies are essential to ensure that your order is remembered between pages so that we can process it properly.
• Forms related cookies: When you submit data to us through a form such as those found on contact pages or comment forms cookies may be set to remember your user details for future correspondence.
• Site preferences cookies: In order to provide you with a great experience on this site we provide the functionality to set your preferences for how this site runs when you use it. In order to remember your preferences we need to set cookies so that this information can be called whenever you interact with a page is affected by your preferences.

10.2. Third-Party Cookies: In some special cases we also use cookies provided by trusted third parties. The following section details which third party cookies you might encounter through this site.

• This site uses Google Analytics to help us to understand how you use the site and ways that we can improve your experience. These cookies may track things such as how long you spend on the site and the pages that you visit so we can continue to produce engaging content. For more information on Google Analytics see the official Google Analytics pages.
• This site uses Google Tag Manager to manage and deploy marketing cookies, including those used for Google Ads.  Google Tag Manager helps us implement and control tracking codes in a streamlined way, allowing us to measure and enhance the effectiveness of our advertising efforts.   For more information on how Google Tag Manager works and manages cookies, you can review Google’s Privacy Policy.
• This site uses Microsoft Clarity in order to better understand our users’ needs and to optimize this service and experience.  Microsoft Clarity is a technology service that helps us better understand our users’ experience (e.g. how much time they spend on which pages, which links they choose to click, what users do and don’t like, etc.) and this enables us to build and maintain our service with user feedback. Microsoft Clarity uses cookies and other technologies to collect data on our users’ behavior and their devices. This includes a device’s IP address (processed during your session and stored in a de-identified form), device screen size, device type (unique device identifiers), browser information, geographic location (country only), and the preferred language used to display our website.  Microsoft Clarity stores this information on our behalf in a pseudonymized user profile. Microsoft Clarity is contractually forbidden to sell any of the data collected on our behalf. For further details, please see the privacy policy and terms of service on the Microsoft Clarity website.
• This site uses MixPanel to track and measure usage of this site so that we can continue to produce engaging content. These cookies may track things such as how long you spend on the site or pages you visit which helps us to understand how we can improve the site for you.
• From time to time we test new features and make subtle changes to the way that the site is delivered. When we are still testing new features these cookies may be used to ensure that you receive a consistent experience whilst on the site whilst ensuring we understand which optimizations our users appreciate the most.
• As we sell products it’s important for us to understand statistics about how many of the visitors to our site actually make a purchase and as such this is the kind of data that these cookies will track. This is important to you as it means that we can accurately make business predictions that allow us to monitor our advertising and product costs to ensure the best possible price.
• This site uses AWIN and other affiliate platforms to advertise on our behalf and manage our affiliate program.  These platforms use tracking cookies to see if our customers have come to the site through one of our partner sites so that we can credit them appropriately
• We also use social media buttons and/or plugins on this site that allow you to connect with your social network in various ways. For these to work the following social media sites including; Facebook, YouTube, TikTok, Pinterest, Twitter, Instagram, Reddit, will set cookies through our site which may be used to enhance your profile on their site or contribute to the data they hold for various purposes outlined in their respective privacy policies.

10.3. Disabling Cookies: You can prevent the setting of cookies by adjusting the settings on your browser (see your browser Help for how to do this). Be aware that disabling cookies will affect the functionality of this and many other websites that you visit. Disabling cookies will usually result in also disabling certain functionality and features of the this site. Therefore it is recommended that you do not disable cookies.

11. Changes to This Privacy Policy

eRank reserves the right to make amendments to this Privacy Policy at any time. If you have objections to the Privacy Policy, or concerns about its use or implementation, you should not access or use the Site. Your continued use of our services indicates your acceptance of any changes to the Privacy Policy.

12. Data We Gather from Etsy and Google Analytics

By connecting your Etsy or Google Analytics accounts, eRank has access to specific data as outlined:

• Etsy: We can access your member name, email, sales, listings, and feedback.
• Google Analytics: We can access traffic sources, keywords, and analytics data.

You can revoke eRank's access to your Etsy data any time by visiting https://www.etsy.com/your/apps.

This information is used by eRank to provide you with tools and features to help you analyze your shop and spot opportunities to help you grow your business.

13. Children's Privacy

Our services are not intended for users under the age of 18. We do not knowingly collect personal data from children under 18. If you believe we have collected such data, please contact us, and we will promptly remove it.

14. We Do Not Sell Your Personal Information

Under no circumstances, do we sell your Personal Information to any third party.

15. Contacting Us

If you have any questions about this Privacy Policy or how your data is handled, feel free to contact us at:

Email: privacy@erank.com